The Journey

Jacob grew up exploring the rugged landscapes of the South Island, developing a lifelong appreciation for the beauty and purity of New Zealand's natural environment. From fishing and hunting to camping under the stars, his connection to the outdoors is at the heart of everything he does. Over the years, Jacob honed his expertise in the outdoor retail sector, working closely with brands and customers who share his passion for the great outdoors.

However, it wasn’t until he realized the need for locally sourced, sustainable wood pellets that deliver superior flavor that Jacob saw an opportunity to bring something truly special to the grilling world. Combining his deep love for the land, his outdoor experience, and passion for cooking wild game, Jacob launched Southern Smoke with one goal in mind: to craft premium, locally made wood pellets that enhance every grilling experience.